After repositioning to a “virtual” public Grand Opening in late March, NEW HOME utilized private appointments, virtual tours, social media and Online Sales Concierge program to sell 14 homes to date in thoughtfully designed, family-oriented collection.
ALISO VIEJO, Calif. (May 11, 2020) – After postponing the public Model Homes Grand Opening in late March to keep its customers and team members safe during the COVID-19 health crisis, The New Home Company (NEW HOME, NYSE: NWHM) today announced brisk sales in the first three phases at Sterling, a collection of stunning two-story, single-family residences at Esencia in Rancho Mission Viejo. NEW HOME utilized virtual tours, social media and its Online Sales Concierege program, as well as highly personalized private tours, to present the model homes and communicate with buyers, resulting in the sale of 14 homes to date.
“The health crisis made it imperative that we implement solutions to keep our homebuyers and our team members safe, clearly our number one priority,” said Joan Webb, Chief Marketing Officer. “The success at Sterling has shown us that even during this unprecedented time, there is a true demand for family-oriented, well-designed homes in south Orange County. We are pleased with the initial sales success at Sterling and we hope it sends a message of confidence to both our community and our industry.”
Sterling is the final neighborhood to open at Esencia and will be the last new homes built in Rancho Mission Viejo until early 2022.
The homes of Sterling offer an inspired combination of size and value with highly desirable floorplans. Depending on family size and lifestyle preferences, Sterling buyers can choose from four-bedroom, loft or potential five-bedroom floorplans in the popular Transitional and Interpretive Farmhouse architectural styles created by Bassenian Lagoni.
The homes feature up to 2,595 square feet of living space and are priced from the mid $800,000s to the mid $900,000s.
Sterling homeowners will enjoy the indoor/outdoor ranch lifestyle of Esencia with an abundance of community amenities, including The Hilltop Club community center, The Pavilion gymnasium, Sports Park and Oak Canyon Preserve. Serving residents is the Esencia K-8 and Tesoro High School, both part of the award-winning Capistrano Unified School District.
For more information on Sterling, visit www.SterlingNWHM.com.
About The New Home Company
NEW HOME is a publicly traded company listed on the New York Stock Exchange under the symbol “NWHM.” It is a new generation homebuilder focused on the design, construction and sale of innovative and consumer-driven homes in major metropolitan areas within select growth markets in California and Arizona, including coastal Southern California, the San Francisco Bay area, metro Sacramento and Phoenix. NEW HOME was named 2019 Builder of the Year by Professional Builderand is a multi-year recipient of “The Eliant” for Best Overall Customer Experiencein the Eliant Homebuyers’ Choice Award’s multi-divisional builder segment. NEW HOME was twice named to the Inc. MagazineFounders 40 list, recognizing public companies that have maintained a strong entrepreneurial spirit. For more information about the company or its current new-home offerings, visit www.NWHM.com.
# # #
Media Contact: Mike Hoye
Paolucci Salling & Martin Communication Arts | Public Relations
(310) 346-0845 (mobile) or mhoye@PSMCommArts.com